Our core competencies are brand consulting, monetary brand valuation, and marketing research. Brand consulting and marketing research represent complements that can be combined. A professional brand consulting approach ideally involves market research. Accordingly, the overlap between consulting and research is intentional in our work.
Brands represent significant value for any company. A study of the 100 largest companies in Germany shows that on average, two-thirds of a company’s value can be attributed to its brands. The immense importance of the brand thus necessitates comprehensive control of brand value through a specific, value-oriented strategy.
The main components of such a value-oriented brand management strategy are as follows:
- Strategic Focus on Brand Value
- Evaluation of Brand Extension Strategies
- Optimal Pricing
Learn more about our consulting services.
The monetary brand value provides a comprehensive business objective that can be targeted in a long-term strategy and value-based management. It qualifies for controlling purposes and as a measure of managerial success. Unlike orientation towards shareholder value, brand value represents the consumer perspective and therefore real, non-speculative market actions.
Delta Branding offers an efficient, standardized brand valuation approach that is focussing on the consumer purchase process. By means of the standardized methodology it is guaranteed that valuations (e.g., in different countries or across different years) remain comparable, and are realizable quickly and cost-efficiently.
Read more about our valuation approach.
Delta Branding focuses its research activities on quantitative online studies. In this area, we therefore offer a broad set of innovative methods that enable efficient, customized consumer studies, aligned with the state-of-the-art in scientific research and the international standards of the European Society for Opinion and Marketing Research (ESOMAR) as well as the German market research association Bundesverbands Deutscher Markt- und Sozialforscher (BVM).
The main research topics include:
- Preference Measurement
- Generation Brand Profiles (e.g., measurement of brand awareness, brand strength, or brand image)
- Willingness-to-Pay Measurement
Learn more about our marketing research methods.